Campaigns built with the community, not just for it.
Every campaign starts with people. We find the audience you want to reach, hold focus groups and listening sessions, and then build creative messaging with them in mind. The result is a campaign that gets attention because people recognize themselves.
Hi, can we talk about it?
Sexual and reproductive health, with Essential Access Health.
Essential Access Health partnered with Salted Logic to develop a statewide awareness campaign around sexual and reproductive health access. Before creating a single piece of creative, we met with patients, providers, and young people across Hawaiʻi to understand what people knew, what they didn't. Why werenʻt they accessing care?
Those conversations became the foundation for the campaign. We developed the strategy, messaging, and creative across print and digital reaching communities across the paeʻāina in five languages.
"Hi, can we talk about it?" served as an invitation to start a conversation in language that felt approachable and familiar.
Nearly 4 million impressions in the first two weeks.
One of the strongest-performing campaigns in Essential Access Health’s fifty-year history.
Impact
Impressions
